Amala is a Sanskrit word meaning clean, pure and spotless. The ethos of the company is built on the foundation of purity. In current times the need is to provide consistent quality products with no artificial ingredients. These artificial ingredients do increase the lifespan of the product but decrease that of the consumer. We are a no compromise organisation believing in natural, sustainable and ethically sourced ingredients for all our products. There has been years of research which has gone in the formulation of our products to understand how different ingredients work together in a synchronised manner providing the body with maximum benefits. The goal has been to identify how our body reacts to the various ingredients found in nature which help in increasing the body’s natural oxygen capacity, oxygen transport and anti-oxidation property; these are the pillars of anti-ageing and longevity. To summarise in a line, we want to improve the health span, not just the lifespan.

In this case, a whole food, plant-based or vegan lifestyle is a little step in this direction which benefits the people of this generation in terms of having good health and mental well-being, as well as the future generations in terms of reducing water usage, energy consumption and global environmental degradation, was a whole, we have only one planet but a billion more lives to come which are worth fighting for.